Trumping each other in offering better app environments seems to be the goal here.
Despite the inherent power of Google's Android and Apple's iOS, the thing that really draws customers in is the app environment built around them. Now the two rivals have declared an all out war to ensure that top game titles arrive first on devices powered by their respective operating systems.
According to the Wall Street Journal, both companies are trying to lure game developers by offering them prominent placement on their app stores' home page and featured lists. This ensures maximum exposure for certain game apps, while both companies use them as marketing ploys to showcase why customers should choose their device environments.