Puts up promotional posters claiming that its service is closer to humanity.
Skype seems to have suddenly gotten into an offensive mode by launching an advertising campaign that claims its superiority over social networks. The VoIP service has claimed that Facebook and Twitter are causing damage by taking people away from direct conversations, by engaging in wall posts and short messages instead. It has gone as far as stating that these services are far from humanity. Slogans such as "When did LOL replace the sound of laughter?" and "140 characters doesn't equal staying in touch" are also part of the $12 million campaign.