Facebook-type site to change calculus of maths teaching

3 FEB, 2012, 01.54AM IST, SANJAY VIJAYAKUMAR & SANGEETHA KANDAVEL,ET BUREAU 

CHENNAI: In 2005, American writer Thomas Friedman was so impressed with Chennai-based online mathematics education platform HeyMath that he featured it in his book The World is Flat and wrote that "HeyMath's mission is to be the math Google". 

If Friedman were to describe its aspirations now, he could well make that " math Facebook". For, HeyMath, which has former IMF chief economist Raghuram Rajanand entrepreneur Jerry Rao on its advisory board, is on course to launch a social networking site for mathematics, the first of its kind, within three months. Symbolically, it is happening in 2012 - the National Mathematics Year in India. 

"I am visualising 3,000 teachers coming together (from key Hey-Math markets such as the US, Singapore and India)," says MD Nirmala Sankaran. "There is a case for bringing this community together. They would face similar problems as teachers." Sankaran and her husband Harsh Rajan gave up high-profile banking jobs in London to start HeyMath in 2000 after they sensed a gap in maths education. 

The maths social network, to be called 'Teaching Tomorrow', will be a separate non-profit venture. It is intended for teachers to share maths insights with each other. Down the line, Nirmala expects even parents of maths students to get a look-in. It will start with 30-40 teachers in the US, who more naturally take to the Web compared with India. 

The hope is that HeyMath would eventually benefit as the networking site spreads the word. Strategically, that could take its maths lessons business to consumers, or B2C. Now, Hey-Math's business model is built on the acceptance of schools and teachers, more a B2B formula. 

"An open platform such as this will help teachers resolve issues they face, and bring out creative ideas of teaching in an open environment," said Rao, the founder of software company MphasiS.